Metalfor
The company was about to start the project of a new combine, this time they wanted to do it in a different way, they sought to carry out innovation and agility both to their processes and to their products from the conception of the project. The challenge was to launch a new surpassing product, incorporating the customer’s vision.
SERVICES PROVIDED
Digital Business Design
UX Research
UX/UI Design
TEAM
2 Designers
1 Sprint Facilitator
DURATION
2 Months
INDUSTRY
Agro
THE CHALLENGE
Metalfor S.A. is an agro-industrial company with more than 40 years of experience, an icon in the Argentine market for its quality, potential and its good cost-benefit ratio. Leadership in the Sprayers market led the company to expand its range of products and incorporate a new Combine Harvester, maintaining the high levels of technology, quality and robustness of the rest of its products.
Faced with the challenge, the company was looking for an ally that would allow them to define and carry out the project in an agile way, with a different thinking for all the intervening areas, oriented towards innovation and incorporating the end customer in the idea of this new combine.
OUR FOCUS
For this challenge, we start by knowing the different actors involved in the ideation and manufacturing process, understanding their motivations, experiences and expectations for this project. We devised different remote dynamics that allowed referents from different areas to work, with a diversity of skills, knowledge and personalities.
The key to the interdisciplinary team allowed us to look at the project from all perspectives, valuing each point of view, incorporating the vision of the end customer and generating challenging solutions from the team.
METALFOR needed an strategyc ally.
Metalfor sought to carry out the project in a different and innovative way.
From the dynamics carried out, we achieve that all the areas unite in a common objective, that they know and enhance their strengths as a brand and the differential characteristics of the prototypes created for the Combine Harvester. We generated a work environment without discussions, where all voices were added equally, beyond personalities or hierarchies; We managed to give customers a voice and that people from technical areas can hear first-hand the challenges they face and their needs.
TECHSTACK
Working with Wigou was excellent to me, thinking is good, and much better when they generate the scope and give you tools that help you wake up the b-side of the head, which out there one has more asleep on a day-to-day basis.
Jose Luis Dassie
General Director of Metalfor
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